Branding Your Business: How to Get Free Publicity for Your Business
Free publicity is a bootstrapper’s dream. It’s also a tool that established businesses should use to maximize profits while minimizing expenses.
Free publicity is a bootstrapper’s dream. It’s also a tool that established businesses should use to maximize profits while minimizing expenses.
Referrals are the secret to shifting your business from the small time to the big leagues. Here’s 5 ways to entice more referrals out of your customers.
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.
The art of the schmooze can be elusive for some, while other appear to thrive effortlessly in a crowd. Being an effective marketer is more about planning ahead and listening effectively than talking like Marty Kaan from the House of Lies television program.
Tipping should always be appreciated. However, marketing the fact that you want customers to tip your employees does nothing to help your brand. Learn why.
Minecraft’s Steve visits Walmart – but it’s unofficial. Wow. You know your brand is popular when someone is doing that for your brand.
Setting up an online store has never been easier than it is today. With so many platforms and services out…
Check out this list of essential “Social Media New Year’s Resolutions” you must adapt in your business for success in 2015.
According to Gary Vaynerchuk, charities are some of the worst brands in social media. Charities fail to do this one very important thing.
Vail Horton knows full well that he’s different from everyone else. Early on, he learned how to embrace what makes him different and created a business to help others with mobility issues.
Brown looks dirty and yellow looks too exciting. Orange is okay, though. When it comes to your business brand, colors do matter. A lot.
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Trolls are inevitable when running an online brand. Learn how to deal with them, without making a negative impression with followers.
Use the following 7 tips to create your own bulletproof brand from the ground up.