Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Business Success Story: Vail Horton Turned His Disability Into a Career!
Vail Horton knows full well that he’s different from everyone else. Early on, he learned how to embrace what makes him different and created a business to help others with mobility issues.
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
New Study Reveals Why Many Small Businesses May Fail in 2015
Check out this video and link to a recent SMB poll which reveals startling news about the mindsets of US small business owners, including several who don’t feel it necessary to spend money on marketing or CRM resources.
Did You Know What Are The Worst Brands in Social Media? Surprise, Surprise!
According to Gary Vaynerchuk, charities are some of the worst brands in social media. Charities fail to do this one very important thing.
Company Conversion – Utilising Online Tools to Define Your Brand
The internet provides a fertile ground to market your product to a massive pool of potential customers. In addition, it…
Shocking Online Data Every Successful Marketer Needs to Know
The marketing data on this infograph will shock you. Learn more about ad spend, social media marketing, blogging, email, SEO, content strategies, and what’s driving customers to pull out their wallets in 2014 and beyond.
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
5 Tips to Make Yourself a More Schmoozeable Networker
The art of the schmooze can be elusive for some, while other appear to thrive effortlessly in a crowd. Being an effective marketer is more about planning ahead and listening effectively than talking like Marty Kaan from the House of Lies television program.
Here is Why You Should Avoid Using Yellow or Brown as Your Tech Company Brand Colors
Brown looks dirty and yellow looks too exciting. Orange is okay, though. When it comes to your business brand, colors do matter. A lot.
Group Brainstorming: Tips for More Productive Marketing Meetings
Use these tips to fine hone the brainstorming process when looking for the next big thing to market your business with.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Sly Stallone and the Importance of the Shameless Art of Self-Promotion
The shameless art of self promotion is supposed to be just that — shameless. Often shame, pride, fear and other unhealthy emotions get in the way of our honing of this most valuable life and business skill.
Want to Wreck Your Brand? Do These 8 Mistakes!
Business owners always work so hard on building their business brands. Unfortunately, not many care enough to nurture and protect their hard work.