Local SME Branding: 5 Ways to Simultaneously Give Back and Market Your Business
Branding any business is a tough gig. Branding a local small or medium-size business is tougher than it’s ever been,…
5 Reasons Why You Need to Stop Encouraging Tipping in Your Business
Tipping should always be appreciated. However, marketing the fact that you want customers to tip your employees does nothing to help your brand. Learn why.
Mercedes Benz Makes Unheralded Marketing Move to Gain New Customer Base
Mercedes’ new CLA offers entrepreneurs and people working in business the chance to bump up their image without spending $200 grand.
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
Group Brainstorming: Tips for More Productive Marketing Meetings
Use these tips to fine hone the brainstorming process when looking for the next big thing to market your business with.
5 Negative Utterances You Should Never Make to a Customer
Make no mistake about it, if you use any of the following 5 phrases when dealing with a customer, they’ll make you regret it!
10 Simple Ways to Market Your Small Business
Read this over and choose just one of the marketing strategies listed to market your new or existing small business.
5 Ways to Motivate More Referrals Out of Your Customers
Referrals are the secret to shifting your business from the small time to the big leagues. Here’s 5 ways to entice more referrals out of your customers.
8 Insights on How to Grow Your Business
Learn great ways to grow your business this year and in the years to come.
The Simplest, Yet Smartest Solution for Finding a Parking Space. I Never Thought of That!
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
GoPro: A New Spin on An Existing Product Made Nicholas Woodman a Billionaire in Under 7 Years!
Sometimes a billion-dollar idea is as easy as improving an existing product. That’s what GoPro’s Nic Woodman did to become a $3-billion company in less than 7 years!
Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Here is Why You Should Avoid Using Yellow or Brown as Your Tech Company Brand Colors
Brown looks dirty and yellow looks too exciting. Orange is okay, though. When it comes to your business brand, colors do matter. A lot.