5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
Everything is Awesome: Epic Brand Storytelling Lessons from The LEGO Movie
The bricks. The characters. The adventure. Everything is awesome. The LEGO Movie takes brand storytelling to a whole new level.
Parenthood is Challenging, But Fulfilling: Beautiful Brand Storytelling by Coke Argentina
Coke Argentina takes a real glimpse of parenthood into their branding campaign, and I must say it’s a beautiful story to tell. Heartwarming.
How to Create the Perfect Brand Film
No digital strategy is really complete without a considered approach to online video. Video marketing is an extremely powerful tool…
Here’s How Kylie Jenner Builds Herself a Billion-Dollar Empire Using Personal Branding (Infographic)
Starting a business can be extremely stressful, as the odds of surviving the early stages and growing it into a…
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
How an Explainer Video Generates $21,000 a Month in New Income for Crazy Egg
Neil Patel, the Co-founder of Crazy Egg, explains that the Crazy Egg explainer video has generated $21,000 a month in new income. How did he do it?
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
10 Worst Business Decisions of All Time
Many people consider the creation of Netflix to be one of the best business decisions of the last 15 years.…
Why Engineering Toys for Girls are Cool: GoldieBlox Rules!
Want a biz idea? Here is an idea: Starting an niche toy business serving young girls market. GoldieBlox has done it with their engineering toys for girls.
This Galaxy Note 4 Commercial is Making Fun of Apple iPhone 6: Nice Trolling, Samsung!
Competitors know how to hijack and troll the launch of Apple iPhone 6. One of those is Samsung, in their latest Galaxy Note 4 commercial. Good trolling.
Cook Your Lunch on The Asphalt: An Interesting, yet Disturbing Reality
In order to raise awareness on global warming issues, WWF Paraguay launches Global Warming Menu – an event featuring cooking for lunch, done on the asphalt.
Dwayne “The Rock” Johnson’s 10 Rules for Success
Dwayne “The Rock” Johnson is an American icon, a symbol of what’s possible when you apply yourself to a craft (or two, in his case). Learn what he feels are the 10 key attributes needed to succeed in any arena in life.
The Simplest, Yet Smartest Solution for Finding a Parking Space. I Never Thought of That!
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.