How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
6 Secrets of Creating the Perfect Brand Image
You can ask any marketer worth their salt, and they will tell you that in today’s competitive market, branding is…
Burger King Raising IRS Eyebrows With Proposed “Inversion” Merger With Canadian-Owned Tim Hortons
Fast-food giant Burger King planning to exploit “Corporate Tax Inversion” strategy by merging with Canadian donut and coffee icon Tim Hortons, to save millions in American taxes.
THIS is The Footballers’ Last Game: They Will Risk Everything to Win it. Will they Win?
Ronaldo, Neymar Jr. Rooney, and Zlatan will play their last game and risk everything to win it against the bad guys. Will they win?
Duracell Powers Human Connections
Duracell lauched Duracell Quantum by building warm havens in Canada where people can hang out and feel the warmth of its built-in heaters.
The Best Table Tennis Commercial I’ve Ever Seen, Period.
Have you watched this cool table tennis commercial, officially launched by the International Table Tennis Federation (ITTF)? A great branding effort, IMO.
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…
The Simplest, Yet Smartest Solution for Finding a Parking Space. I Never Thought of That!
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.
The Making of The All-New 2015 Hyundai Genesis Commercial. Great Car, Awesome Ad.
Here is an insider look at the making of the all-new 2015 Hyundai Genesis commercial. Great effort in the making, and the result is amazing.
Braintree Founder Bryan Johnson: “Entrepreneurs Are Authoring Life”
Bryan Johnson went from a middle-income manager, to making millions with Braintree in two years. Listen to his thoughts on boot-strapping and branding a successful startup company.
Sherilyn Lim was Used to Be Bullied. Today She is a Pro Female MMA Fighter
Sherilyn Lim used to be picked on for being chubby. Today, she is a professional female Mixed Martial Arts (MMA) fighter. Inspirational.
Here’s Why You Need a Catchy Business Name
Businesses, like the products or services they sell, need to get noticed by customers if they’re going to be popular…
Three Things to Remember About Video Production for Businesses
In business, you need to be precise. Your advertising and brand message need to be crystal clear. You need to…