Most Explainer Videos Suck Big Time. Here is What They Ridiculously Forget to Do
Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer.
Learn How to Be a Master in Business From McDonald’s Millionaire Ray Kroc
Ray Croc may just be the most successful entrepreneur of the 20th century. Two main qualities defined his success.
Learn How Fred Deluca Has Made Subway Restaurants the Biggest Franchise on the Planet
Fred Deluca, founder and CEO of Subway Restaurants has built his company into the largest and most successful fast-food franchise on the planet. This is mostly due to the unique service he gives to his franchisees.
Burger King Raising IRS Eyebrows With Proposed “Inversion” Merger With Canadian-Owned Tim Hortons
Fast-food giant Burger King planning to exploit “Corporate Tax Inversion” strategy by merging with Canadian donut and coffee icon Tim Hortons, to save millions in American taxes.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
Arlene Dickinson Used the Art of Persuasion to LEAP Out of Poverty
Arlene Dickinson owns Venture Communications, one of the largest, wealthiest and most respected marketing firms in North America. Love and desire to to better made her go from abject poverty, to a multi-millionaire in less than a decade.
The Best Storytelling on Brand Storytelling
The CMA published a short explainer video that focuses on how creating awesome content can engage brands and audiences effectively. Fab-tastic video!
Here is How Air New Zealand Rocks Social Media. Watch and Learn.
Air New Zealand is New Zealand’s most popular brand in social media. How did they do it? Here is the hint for you: Videos.
The Simplest, Yet Smartest Solution for Finding a Parking Space. I Never Thought of That!
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.
GoPro: A New Spin on An Existing Product Made Nicholas Woodman a Billionaire in Under 7 Years!
Sometimes a billion-dollar idea is as easy as improving an existing product. That’s what GoPro’s Nic Woodman did to become a $3-billion company in less than 7 years!
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
Building a Strong Brand: Strategies for Creating an Authentic and Memorable Business Identity
In today’s competitive business landscape, a strong brand is essential for long-term success. A well-defined and well-managed brand can differentiate…
