Launching Your New Brand: 6 Online Marketing Tricks To Get You Started
Whether you are launching your new brand or redesigning your online strategy, there are a lot of different tips and…
Beautiful Mother’s Day Story Through Google Glass
This is a nice film and a worthy addition to the list of indie films created by Google Glass, and another great value to add to the Glass brand equity.
#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
Honda Motor Company — 60 Years of Advertising
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
GoPro: A New Spin on An Existing Product Made Nicholas Woodman a Billionaire in Under 7 Years!
Sometimes a billion-dollar idea is as easy as improving an existing product. That’s what GoPro’s Nic Woodman did to become a $3-billion company in less than 7 years!
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
Business Blunders That Led to Billions for Some and Financial Ruin for Others
Did you know that Excite had a chance to buy Google ($60b annual earnings), the second richest brand on the planet, for $750k back in the 90’s? In fact, have you ever heard of Excite at all? Probably not, and that’s what makes this video so interesting.
How to Attract Younger Generations to Your Brand
Every brand has a target demographic that they focus on to bring in customers best-suited to their products/services and this…
Everything is Awesome: Epic Brand Storytelling Lessons from The LEGO Movie
The bricks. The characters. The adventure. Everything is awesome. The LEGO Movie takes brand storytelling to a whole new level.
How to Create the Perfect Brand Film
No digital strategy is really complete without a considered approach to online video. Video marketing is an extremely powerful tool…
How an Explainer Video Generates $21,000 a Month in New Income for Crazy Egg
Neil Patel, the Co-founder of Crazy Egg, explains that the Crazy Egg explainer video has generated $21,000 a month in new income. How did he do it?
WestJet Christmas Miracle: Why It Inspires People (and Haters, Too)
WestJet, the Canadian airline, has done it again: After an ultra-successful marketing campaign in 2013 with its Christmas Miracle surprises, they are on it again in 2014.
Get Smarter with your Business Decision (Funny Dog Video!)
This is hilarious! Look what a funny dog animated video can teach you about decision-making and learning from your mistakes.