Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
You Are More Beautiful Than You Think
In their Real Beauty campaign, Dove reminds us that we are more beautiful than we think; the sketches show that. Mind-blowing.
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Three Things to Remember About Video Production for Businesses
In business, you need to be precise. Your advertising and brand message need to be crystal clear. You need to…
Here’s Why You Need a Catchy Business Name
Businesses, like the products or services they sell, need to get noticed by customers if they’re going to be popular…
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
How to Showcase your Truck’s Precise Handling: Do a Crazy Stunt
This crazy stunt ad features Faith Dickey, the world champion slackliner, who will attempt to cross the line between two speeding Volvo trucks.
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
Get Smarter with your Business Decision (Funny Dog Video!)
This is hilarious! Look what a funny dog animated video can teach you about decision-making and learning from your mistakes.
Selfie Shootout: Kobe Bryant vs. Leo Messi – Who Wins?
This Turkish Airlines commercial features Kobe Bryant and Lionel Messi in a selfie battle. A good example of brand endorsement and storytelling done right.
Honda Motor Company — 60 Years of Advertising
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
Why Video Is the Ultimate Medium for Storytelling
Whether you’re shooting a video for your real estate business, digital marketing company, or personal Instagram account, one thing rings…
Free International Calls Paid with Coca-Cola Bottle Caps, Anyone?
The Coca-Cola Hello Happiness Phone Booths offer 3 minutes of international calls in exchange of Coca-Cola bottle caps, instead of coins.
This Galaxy Note 4 Commercial is Making Fun of Apple iPhone 6: Nice Trolling, Samsung!
Competitors know how to hijack and troll the launch of Apple iPhone 6. One of those is Samsung, in their latest Galaxy Note 4 commercial. Good trolling.
10 Worst Business Decisions of All Time
Many people consider the creation of Netflix to be one of the best business decisions of the last 15 years.…