6 Secrets of Creating the Perfect Brand Image
You can ask any marketer worth their salt, and they will tell you that in today’s competitive market, branding is…
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
You Are More Beautiful Than You Think
In their Real Beauty campaign, Dove reminds us that we are more beautiful than we think; the sketches show that. Mind-blowing.
Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
Here’s How Kylie Jenner Builds Herself a Billion-Dollar Empire Using Personal Branding (Infographic)
Starting a business can be extremely stressful, as the odds of surviving the early stages and growing it into a…
Here’s Why You Need a Catchy Business Name
Businesses, like the products or services they sell, need to get noticed by customers if they’re going to be popular…
Most Explainer Videos Suck Big Time. Here is What They Ridiculously Forget to Do
Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer.
Cinematic Firefox ‘Commercial’ – #ChooseIndependent
It’s been 10 years since Firefox’ inception in the web world. It’s quite a feat and in the celebration of a decade of free and open web, Firefox launch this cinematic video
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Business Blunders That Led to Billions for Some and Financial Ruin for Others
Did you know that Excite had a chance to buy Google ($60b annual earnings), the second richest brand on the planet, for $750k back in the 90’s? In fact, have you ever heard of Excite at all? Probably not, and that’s what makes this video so interesting.
Meet Ashton Kutcher, Lenovo Product Engineer
Meet Ashton Kutcher, Lenovo’s product engineer. He talks with entrepreneurs for feedback on the upcoming Lenovo Yoga tablet.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
Learn What Jack Ma of Alibaba is Doing for US Small Business Owners
What a story this company’s had, starting from modest roots in Ma’s San Fran apartment in 1998 when the Alibaba Online marketplace was released — to raising $25 million in funding just a year later. Now, co-founder and current Executive Chair, Jack Ma wants to pay it forward by helping small businesses realize their own dreams.
This Galaxy Note 4 Commercial is Making Fun of Apple iPhone 6: Nice Trolling, Samsung!
Competitors know how to hijack and troll the launch of Apple iPhone 6. One of those is Samsung, in their latest Galaxy Note 4 commercial. Good trolling.
#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
