Company Conversion – Utilising Online Tools to Define Your Brand
The internet provides a fertile ground to market your product to a massive pool of potential customers. In addition, it…
Shocking Online Data Every Successful Marketer Needs to Know
The marketing data on this infograph will shock you. Learn more about ad spend, social media marketing, blogging, email, SEO, content strategies, and what’s driving customers to pull out their wallets in 2014 and beyond.
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
5 Tips to Make Yourself a More Schmoozeable Networker
The art of the schmooze can be elusive for some, while other appear to thrive effortlessly in a crowd. Being an effective marketer is more about planning ahead and listening effectively than talking like Marty Kaan from the House of Lies television program.
Here is Why You Should Avoid Using Yellow or Brown as Your Tech Company Brand Colors
Brown looks dirty and yellow looks too exciting. Orange is okay, though. When it comes to your business brand, colors do matter. A lot.
Group Brainstorming: Tips for More Productive Marketing Meetings
Use these tips to fine hone the brainstorming process when looking for the next big thing to market your business with.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
Sly Stallone and the Importance of the Shameless Art of Self-Promotion
The shameless art of self promotion is supposed to be just that — shameless. Often shame, pride, fear and other unhealthy emotions get in the way of our honing of this most valuable life and business skill.
Want to Wreck Your Brand? Do These 8 Mistakes!
Business owners always work so hard on building their business brands. Unfortunately, not many care enough to nurture and protect their hard work.
5 Twitter Loyalty Branding Tips for SME’s
In just several years since it went public, the social media platform Twitter has experienced declining revenue growth. Few would…
Watch Mark Cuban Invest $500,000 to Inspire Entrepreneurship in his Daughters
Mark Cuban invests $500,000 in a female board game designed to plant an entrepreneurial spirit in young girls, just so his daughters can mentor under the game’s creators.
Mastering the Art of Value: Why Great Marketing Starts with Empathy
In a world overflowing with ads, content, and constant competition for attention, successful marketing no longer hinges solely on creativity…
6 Little Secrets to Attracting Raving Brand Followers
Fanatical brand following is worth its weight in gold. How to attract raving followers – and treat them like superstars?
5 Reasons Why You Need to Stop Encouraging Tipping in Your Business
Tipping should always be appreciated. However, marketing the fact that you want customers to tip your employees does nothing to help your brand. Learn why.
Branding Your Business: How to Get Free Publicity for Your Business
Free publicity is a bootstrapper’s dream. It’s also a tool that established businesses should use to maximize profits while minimizing expenses.