How to Attract Younger Generations to Your Brand
Every brand has a target demographic that they focus on to bring in customers best-suited to their products/services and this…
The Complete Newbie Guide to Making an Epic Project Promo Video
Creating a video for promoting your business or project is a headache. Here are some great tips on how to make an epic project promo video, painlessly.
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Cinematic Firefox ‘Commercial’ – #ChooseIndependent
It’s been 10 years since Firefox’ inception in the web world. It’s quite a feat and in the celebration of a decade of free and open web, Firefox launch this cinematic video
Most Explainer Videos Suck Big Time. Here is What They Ridiculously Forget to Do
Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer.
What Three Little Pigs can Teach You About Open Journalism (and Branding)
Using three little pigs and the big bad wolf as an analogy, The Guardian’s award-winning advert teaches people about open journalism. Watch and learn.
What Does It Feels Like Driving a VW Beetle Underwater?
Volkswagen transforms a VW Beetle Convertible into a – read this carefully – fully functional vehicle and shark cage. Want!
WestJet Christmas Miracle: Why It Inspires People (and Haters, Too)
WestJet, the Canadian airline, has done it again: After an ultra-successful marketing campaign in 2013 with its Christmas Miracle surprises, they are on it again in 2014.
Amazing Trick Shots in McDonald’s GOL! FIFA World Cup 2014 Ad
Celebrating the upcoming FIFA World Cup 2014 in Brazil, McDonald’s launched a soccer game app GOL! with an amazing soccer trick shots commercial.
How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
Meet Ashton Kutcher, Lenovo Product Engineer
Meet Ashton Kutcher, Lenovo’s product engineer. He talks with entrepreneurs for feedback on the upcoming Lenovo Yoga tablet.
Selfie Shootout: Kobe Bryant vs. Leo Messi – Who Wins?
This Turkish Airlines commercial features Kobe Bryant and Lionel Messi in a selfie battle. A good example of brand endorsement and storytelling done right.