Content marketing is a method of promoting a business by producing content that is posted online. This includes videos, blog posts, surveys and games.
When you scale your content marketing, it means you are developing a content marketing strategy. Effective content reflects your business’ brand and philosophy. It uses search engine optimization (SEO) strategies to increase website traffic and engagement to effectively increase your company’s profile.
Setting Objectives
An effective content marketing strategy will have clear targets in place. Goals should be measurable. An undefined goal would be to increase your company’s website traffic. A specific, measurable objective would be to increase your company’s website traffic by 10% within a month and to maintain current engagement levels. Measurable goals enable you to effectively assess whether your targets have been met.
Clear targets also help determine how aggressive your campaign needs to be. You may need a large content marketing strategy if your goal is to double web traffic within a month. If your goals are more modest, you may be able to be effective with a smaller budget. You should consider available financial and staff resources when setting your objectives.
Content Options
Blog posts are one of the simplest types of content to create. Have experts in your company write articles explaining how to perform various tasks or how to use different products. Blog posts can be used to establish your staff team as experts in their field.
You can also use videos to draw traffic to your site. As of 2018, 85% of all people who use the Internet watched videos online. Some people may be more likely to engage with your content if you present videos because they do not need to worry about eye strain from reading information online. Video content can enable you to reach millions of users who watch video content on a regular basis.
Quizzes, games, surveys and contests are also effective content options you can include in your content marketing strategy. Many people enjoy completing games or quizzes online on topics they find interesting.
Newsletters are one of the most effective methods of expanding your content marketing. Newsletters can be tailored to individual needs and interests. They can be used to promote website content, products and specials. Newsletters can also be adapted or repurposed as blog posts for your website (and vice-versa)
Understanding SEO
In order to produce effective content, it is important to understand SEO marketing and SERPtheory. Your website will attain a higher domain authority (DA) score if its content is optimized for search engines. Sites with good DA scores place higher on search engines’ search engine results pages (SERP). This is crucial, because over 70% of users who visit links listed by search engines click on links listed on the first page of SERP results. This enables those sites to generate more organic web traffic to their site.
SERPtheory experts have years of experience customizing content to attain higher DA scores. These experts can detail how to use keywords, backlinks, outbound links and site design to boost your site’s ranking.
Search engines look for sites with high traffic and engagement volumes. This means a high number of people visit the site and interact with content on the site. People who visit the site and leave immediately lower the site’s DA score. Search engines raise the score when visitors spend periods of time reading content, watch videos, complete surveys or click on links.
Your site’s traffic will be more likely to engage if they are interested in your information and business. Content marketing involves identifying relevant keywords for content on your site and integrating those keywords. When people search for those keywords, your site will be featured in the relevant results. Keywords can be used in blog posts, image names and video descriptions.
Backlinks are links posted on other sites that lead to your website. These are important because they can generate traffic. Search engines also consider sites with higher numbers of relevant backlink to have more authority. This raises the site’s credibility, which will increase its DA score.
You should also integrate a reasonable number of links to other sites. These sites should present relevant content to your industry and have good DA scores. By linking to reputable sites you demonstrate knowledge of your industry, which also helps increase your industry credibility. This can also boost your DA score.
Applying SEO strategies with your content will ensure your content marketing strategy is effective.
