In the age of social media, many people think that old school marketing is long gone. The truth is this is not the case. Marketing techniques from the past are still effective today.
If you have been considering investing in company stationery you’re in the right place! Keep reading to learn how to make your stationery look more professional.
1. More Than a Logo
One of the first things you will probably do when designing your stationery is adding your logo at the top. Make sure you don’t stop there. Company stationery is more than a logo. You want to choose the appropriate font when you write your company name and also choose a color that goes with your brand image.
Your logo, along with the font and color will all come together to support your brand image.
2. Embossing
You want to make sure that your stationery doesn’t look like you threw it together in two minutes. Adding small details such as embossing will make your stationery stand out from all the other companies.
Embossing isn’t only for business cards nowadays it’s also something you can add to your company stationery. You can use it for your logo to give it that extra touch. Your current customers and potential clients will notice this small detail and it will affect your business in a positive way.
3. Clutter-Free
The saying “less is more” also applies to your stationery. Keeping a clutter-free and minimalistic design will make it easy to read and not distract from your message.
There is no need to include your entire company bio on your business stationery. Stick to the essential contact information to make it easy on the eyes.
Get Ready to Have More Authority
One of the reasons you want to invest in personalized company stationery is that you will automatically be seen as an authority in your niche. Anytime that you use your stationery to deliver a message it’s spoken under your company’s banner.
Your business will have more authority and will make you out to be a more serious and established business. When you mail your company stationery out you want to make sure you also look into custom labels printed online to add even more professionalism to your business.
Don’t forget your stationery isn’t limited to only a letterhead. Your stationery also includes thank you cards, envelopes, labels, and invoices. Make sure to use your branded stationery every opportunity you have.
Have Fun Designing Your Company Stationery!
Now that you have learned the ways that having company stationery will help your business it’s time to get to work. Make sure you stay true to your brand and have fun in the process of making it unique to your business.
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