Did you know that banners have been used since medieval times? It may be a bit hard to believe, but it’s true. Banners took centre-stage at various events in centuries past, especially festivals, jousts, visits from nobility, and so on.
Today, banners still have a variety of uses and they haven’t lost their charm. Businesses which have been using banners for years will attest to their innate usefulness and effectiveness, but if you are planning to have a banner made for your business, it’s essential to know your options.
Here’s a closer look at the different kinds and uses of indoor and outdoor banners.
The indoor banner: kinds and uses
Indoor banners literally come in all shapes and sizes, and there are different kinds. There are roller banners, pop up stands, and full exhibition displays along with wide roller banners which are perfect for attention-grabbing displays at events.
The options are highly varied, and indoor banners can be used for various purposes – to promote a sale, a new shop or offer, a booth at an exhibition or conference, and so on. Indoor banners are also used as a point of purchase display in stores to encourage customers to make an additional purchase.
One tip when it comes to indoor banners: since they are usually viewed up close, you don’t need to use large banners; a medium-sized indoor banner can often do the trick, but this also depends on where the banner is placed. With indoor banners, you can also place more info and text, although it’s still wise not to cram your banner with too much text. You still want your indoor banner to impart a clear message and a direct call to action.
Since indoor banners are not exposed to the sun or wind, they can last for a long time although proper care is still recommended.
The outdoor banner
The outdoor banner is specially-designed to withstand the weather and outside elements, such as wind, rain, and sun, and they are often made from a more durable material such as PVC or vinyl. A standard outdoor banner will also be made with special UV-resistant inks, so colour or text fading can be avoided.
Outdoor banners are often larger as well since most of these banners are placed at a distance from passers-by. You will usually see outdoor banners at events such as concerts and fetes, and they are popular at sports competitions, food bazaars, and so on.
There are different kinds of outdoor banners, and the list includes standard outdoor PVC banners which can be hung or suspended from a height, outdoor banners with frames, PVC mesh banners which are ideal for high wind areas, and outdoor X banners. With all these choices, you are guaranteed to find the perfect banner in no time at all.
