Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Local SME Branding: 5 Ways to Simultaneously Give Back and Market Your Business
Branding any business is a tough gig. Branding a local small or medium-size business is tougher than it’s ever been,…
Sly Stallone and the Importance of the Shameless Art of Self-Promotion
The shameless art of self promotion is supposed to be just that — shameless. Often shame, pride, fear and other unhealthy emotions get in the way of our honing of this most valuable life and business skill.
Are Your Sales Week? Learn how FAB-ulous Salesman Get the Most Yeses!
You have to be FAB-ulous to be a successful salesperson. Just as you must learn to walk before you run, salespeople need to be able to sell the most bland and boring product before moving on to the big leagues.
Marketing in 2025: What Gen Z Really Wants from Brands
Gen Z—those born between the mid-1990s and early 2010s—are no longer just the next generation of consumers. They are the…
4 Modern Innovative Branding Commercials That Worked Like Magic
The following 4 branding tactics worked wonders for the companies that used them. Use these offbeat and innovative marketing strategies for your own startup
Listen to ‘Honest Company’ Founder, Jessica Alba’s Advice for Female Entrepreneurs
Jessica Alba is more than just a pretty face. She’s the cofounder of an innovative childcare and wellness brand called the Honest Company. Listen as she gives great advice for aspiring female entrepreneurs.
The Power of Personalization: How to Tailor Your Marketing Campaigns for Maximum Impact
In the ever-evolving landscape of digital marketing, personalization has emerged as a critical strategy for businesses aiming to engage their…
How to Monitor and Protect Your Online Rep
Your company’s reputation can go from hero to zero in less than a day. This infograph gives you an easy to follow setup and monitoring plan for online reputation management.
Networking 101: Be Honest With Yourself About Your Personality Type
A turtle that’s come out of it’s shell is vulnerable, and everyone around him knows it. This quick video talks about identifying your personality strengths and how to leverage your introverted or extroverted traits to network effectively, instead of looking like a shell-less turtle in the middle of the interstate!
Body Language: 5 Tips to Make Better Connections With People
People listen with their eyes perhaps even more than they do with their ears. This video shows 5 quick and easy tips to help you make the best impression you can when networking, or trying to woo a new customer.
Quick Advice for Being an Indespensible Intern
Ryan Holiday is a marketing genius, famous for using linkbait-style headlines and fake news stories to generate exposure for his clients and their products. Listen to his advise for being an indispensable intern.
How Customers Think, Circa 2015
Entrepreneurs and anyone else working to market a product or service needs to see how current customers identify with the brands they choose. This graphic details current customer trends, behaviors and brand preferences.
Selling IS Evil! Use the “Buddhist Method” of Telling to Increase Sales
We’re all over-marketed-to in this day and age. This video offers a more human and simplistic approach to closing a sale. Warning: this advice is the antithesis of traditional sales techniques.
3 Tips for Maximizing Your Reach on Facebook
Quite often it’s the simple things that go a long way on social media. Use these 3 tips to make your next Facebook post go viral.