Use These 6 Shortcuts of Persuasion to Close More Deals
Understanding the underlying factors that influence and persuade people is the key to being able to sell “ice to Eskimos” or “sand to beachfront patrons”.
6 Customer Engagement Tips to Get More Stellar Five-Star Reviews and Referrals
Negative reviews can tank your business faster than you can say “bankruptcy”. Here’s some great proactive tips to help ensure you never get poor reviews due to not paying attention to your customers.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
The Power of Personalization: How to Tailor Your Marketing for Maximum Impact
In today’s highly competitive and crowded marketplace, businesses are constantly seeking ways to stand out and connect with their audience…
5 Tips for Managing Rejection in Sales
Success is imminent for those who know that the more they hear the word “No” the closer they’re getting to the prize.
Body Language: 5 Tips to Make Better Connections With People
People listen with their eyes perhaps even more than they do with their ears. This video shows 5 quick and easy tips to help you make the best impression you can when networking, or trying to woo a new customer.
Local SME Branding: 5 Ways to Simultaneously Give Back and Market Your Business
Branding any business is a tough gig. Branding a local small or medium-size business is tougher than it’s ever been,…
Use Jordan Belfort’s Straight Line Persuasion Approach to Close More Sales
The real Wolf of Wall Street’s straight line persuasion approach to selling is now officially a standard training tool for most of corporate and SMB america. Learn more about the 3 tenets of his system and how it will help you close more deals.
Influencer Partnerships: Weighing the Pros and Cons for Your Brand’s Success
In today’s digital age, influencer marketing has become a powerful tool for brands looking to expand their reach, increase engagement,…
5 Lines That Will Instantly Lose You Sales
Losing the sale is much easier to do than closing one successfully. Use any variation of the following 5 soul-crushing lines with prospects and kiss your profits goodbye.
Selling IS Evil! Use the “Buddhist Method” of Telling to Increase Sales
We’re all over-marketed-to in this day and age. This video offers a more human and simplistic approach to closing a sale. Warning: this advice is the antithesis of traditional sales techniques.
Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Listen to ‘Honest Company’ Founder, Jessica Alba’s Advice for Female Entrepreneurs
Jessica Alba is more than just a pretty face. She’s the cofounder of an innovative childcare and wellness brand called the Honest Company. Listen as she gives great advice for aspiring female entrepreneurs.
High-Impact Marketing Ideas for Startups on a Budget
Startups often face the challenge of growing their brand with limited resources. However, a small budget doesn’t mean you can’t…
Sly Stallone and the Importance of the Shameless Art of Self-Promotion
The shameless art of self promotion is supposed to be just that — shameless. Often shame, pride, fear and other unhealthy emotions get in the way of our honing of this most valuable life and business skill.