Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
How to Deal With Online Trolls on Social Media and Blog Comments
Trolls are inevitable when running an online brand. Learn how to deal with them, without making a negative impression with followers.
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
Keep it Simple: 5 Brands With Straightforward Sales Pitches
The following 5 brands offer consistent customer experiences and straightforward sales pitches.
5 Negative Utterances You Should Never Make to a Customer
Make no mistake about it, if you use any of the following 5 phrases when dealing with a customer, they’ll make you regret it!
10 Simple Ways to Market Your Small Business
Read this over and choose just one of the marketing strategies listed to market your new or existing small business.
Venturing Into eCommerce? The Need-to-knows to Make a Name for Yourself
Setting up an online store has never been easier than it is today. With so many platforms and services out…
5 Reasons Why You Need to Stop Encouraging Tipping in Your Business
Tipping should always be appreciated. However, marketing the fact that you want customers to tip your employees does nothing to help your brand. Learn why.
5 Twitter Loyalty Branding Tips for SME’s
In just several years since it went public, the social media platform Twitter has experienced declining revenue growth. Few would…
Group Brainstorming: Tips for More Productive Marketing Meetings
Use these tips to fine hone the brainstorming process when looking for the next big thing to market your business with.
Company Conversion – Utilising Online Tools to Define Your Brand
The internet provides a fertile ground to market your product to a massive pool of potential customers. In addition, it…
Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Local SME Branding: 5 Ways to Simultaneously Give Back and Market Your Business
Branding any business is a tough gig. Branding a local small or medium-size business is tougher than it’s ever been,…
