The 4 Pillars of Successful Brand Crisis Management (Infographic)
The arrival of platforms like social media and blogs have granted brands many opportunities to be authentic, transparent, and easily…
5 Twitter Loyalty Branding Tips for SME’s
In just several years since it went public, the social media platform Twitter has experienced declining revenue growth. Few would…
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
Evolve or Die: How to Adapt Your Brand to a New Era in Consumer Businesses
Whether for better or worse, coronavirus and the resulting global lockdowns have sparked a new era in consumer businesses, with…
What is The Secret of a Strong Brand?
Have you ever wondered how on earth Coca-cola or Nike become THE brand? The answer lies in this one, single word.