Evolve or Die: How to Adapt Your Brand to a New Era in Consumer Businesses
Whether for better or worse, coronavirus and the resulting global lockdowns have sparked a new era in consumer businesses, with…
What is The Secret of a Strong Brand?
Have you ever wondered how on earth Coca-cola or Nike become THE brand? The answer lies in this one, single word.
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
The 4 Pillars of Successful Brand Crisis Management (Infographic)
The arrival of platforms like social media and blogs have granted brands many opportunities to be authentic, transparent, and easily…
5 Twitter Loyalty Branding Tips for SME’s
In just several years since it went public, the social media platform Twitter has experienced declining revenue growth. Few would…
