Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
What Three Little Pigs can Teach You About Open Journalism (and Branding)
Using three little pigs and the big bad wolf as an analogy, The Guardian’s award-winning advert teaches people about open journalism. Watch and learn.
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Logo Design: How to Become a Branding Superstar
There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend…
Neymar Jr. vs. Ken Block: Who Wins?
Castrol Footkhana commercial features Gymkhana legend Ken Block versus Brazilian footballer Neymar Jr. Who wins?
The Best Table Tennis Commercial I’ve Ever Seen, Period.
Have you watched this cool table tennis commercial, officially launched by the International Table Tennis Federation (ITTF)? A great branding effort, IMO.
Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
Why Engineering Toys for Girls are Cool: GoldieBlox Rules!
Want a biz idea? Here is an idea: Starting an niche toy business serving young girls market. GoldieBlox has done it with their engineering toys for girls.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?