The Best Storytelling on Brand Storytelling
The CMA published a short explainer video that focuses on how creating awesome content can engage brands and audiences effectively. Fab-tastic video!
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
Learn What Jack Ma of Alibaba is Doing for US Small Business Owners
What a story this company’s had, starting from modest roots in Ma’s San Fran apartment in 1998 when the Alibaba Online marketplace was released — to raising $25 million in funding just a year later. Now, co-founder and current Executive Chair, Jack Ma wants to pay it forward by helping small businesses realize their own dreams.
#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
What Does It Feels Like Driving a VW Beetle Underwater?
Volkswagen transforms a VW Beetle Convertible into a – read this carefully – fully functional vehicle and shark cage. Want!
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…
Business Blunders That Led to Billions for Some and Financial Ruin for Others
Did you know that Excite had a chance to buy Google ($60b annual earnings), the second richest brand on the planet, for $750k back in the 90’s? In fact, have you ever heard of Excite at all? Probably not, and that’s what makes this video so interesting.
Your Empty Bottles can Help Feeding Stray Dogs
Instead of inserting coins and get foods/drinks, this vending machine in Istanbul, Turkey takes your empty bottles and, in return, the machine will dispense dog food to feed stray dogs.
GoPro: A New Spin on An Existing Product Made Nicholas Woodman a Billionaire in Under 7 Years!
Sometimes a billion-dollar idea is as easy as improving an existing product. That’s what GoPro’s Nic Woodman did to become a $3-billion company in less than 7 years!
Amazing Trick Shots in McDonald’s GOL! FIFA World Cup 2014 Ad
Celebrating the upcoming FIFA World Cup 2014 in Brazil, McDonald’s launched a soccer game app GOL! with an amazing soccer trick shots commercial.
Here’s Why You Need a Catchy Business Name
Businesses, like the products or services they sell, need to get noticed by customers if they’re going to be popular…
How to Showcase your Truck’s Precise Handling: Do a Crazy Stunt
This crazy stunt ad features Faith Dickey, the world champion slackliner, who will attempt to cross the line between two speeding Volvo trucks.
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
Parenthood is Challenging, But Fulfilling: Beautiful Brand Storytelling by Coke Argentina
Coke Argentina takes a real glimpse of parenthood into their branding campaign, and I must say it’s a beautiful story to tell. Heartwarming.