This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
Honda Motor Company — 60 Years of Advertising
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
You Would Want Someone to Do THIS for Your Business Brand
Minecraft’s Steve visits Walmart – but it’s unofficial. Wow. You know your brand is popular when someone is doing that for your brand.
Parenthood is Challenging, But Fulfilling: Beautiful Brand Storytelling by Coke Argentina
Coke Argentina takes a real glimpse of parenthood into their branding campaign, and I must say it’s a beautiful story to tell. Heartwarming.
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
The Ad that Changes Everything, Forever: 1984 Apple Mac Ad
THIS epic ad introduces Apple Macintosh to the world for the first time in 1984; the innovation that changes life forever.
6 Secrets of Creating the Perfect Brand Image
You can ask any marketer worth their salt, and they will tell you that in today’s competitive market, branding is…
How to Tell Your Brand’s Story in a Fast-Paced Social Media World
We are in 2014. Don’t do brand storytelling like it was 2007. The culture has shifted, and today, everything is fast-paced. Here is what you should do.
How to Attract Younger Generations to Your Brand
Every brand has a target demographic that they focus on to bring in customers best-suited to their products/services and this…
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Selfie Shootout: Kobe Bryant vs. Leo Messi – Who Wins?
This Turkish Airlines commercial features Kobe Bryant and Lionel Messi in a selfie battle. A good example of brand endorsement and storytelling done right.
What Would You Do If 20 Dogs and Puppies Come Into Your Office?
Dogswell launches a campaign featuring 20 dogs and puppies and unsuspecting NYC office workers on Take Your Dog to Work Day. Heartwarming.
Music In Adverts: Consistency Isn’t Always King
From writing a slogan to choosing where to place your adverts, there are countless key decisions to be made when…