#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
The Complete Newbie Guide to Making an Epic Project Promo Video
Creating a video for promoting your business or project is a headache. Here are some great tips on how to make an epic project promo video, painlessly.
Move Over, Barbie! Give Way to Lammily
The Lammily line of fashion dolls is set to take over the world, because it is realistic. Lammily portrays what an average looking female looks.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
10 Worst Business Decisions of All Time
Many people consider the creation of Netflix to be one of the best business decisions of the last 15 years.…
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
Business Blunders That Led to Billions for Some and Financial Ruin for Others
Did you know that Excite had a chance to buy Google ($60b annual earnings), the second richest brand on the planet, for $750k back in the 90’s? In fact, have you ever heard of Excite at all? Probably not, and that’s what makes this video so interesting.
Forget The LEGO Movie – THIS is the Real LEGO Story
Here is the real story of LEGO in the form of a short animated movie, created to celebrate the 80th anniversary of The LEGO Group. Super. Awesome.
Free International Calls Paid with Coca-Cola Bottle Caps, Anyone?
The Coca-Cola Hello Happiness Phone Booths offer 3 minutes of international calls in exchange of Coca-Cola bottle caps, instead of coins.
Duracell Powers Human Connections
Duracell lauched Duracell Quantum by building warm havens in Canada where people can hang out and feel the warmth of its built-in heaters.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
How to Tell Your Brand’s Story in a Fast-Paced Social Media World
We are in 2014. Don’t do brand storytelling like it was 2007. The culture has shifted, and today, everything is fast-paced. Here is what you should do.
Dad to Neymar Jr.: Run Like You’re a Crazy Man Chasing Happiness
Did you know what is going on off-the-pitch, before the game starts? The battle of thoughts; the rituals; the music – the game has begun before the game.
Learn How to Be a Master in Business From McDonald’s Millionaire Ray Kroc
Ray Croc may just be the most successful entrepreneur of the 20th century. Two main qualities defined his success.
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…