Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
How to Create the Perfect Brand Film
No digital strategy is really complete without a considered approach to online video. Video marketing is an extremely powerful tool…
What Would You Do to Win a Free Movie Ticket?
People are often willing to do the unthinkable to claim a freebie. Here is what people would do for claiming a free James Bond movie ticket.
Learn How Fred Deluca Has Made Subway Restaurants the Biggest Franchise on the Planet
Fred Deluca, founder and CEO of Subway Restaurants has built his company into the largest and most successful fast-food franchise on the planet. This is mostly due to the unique service he gives to his franchisees.
#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
How Hay Day App Makes $180,000 a Day
Hay Day is a popular cross-platform mobile games app – and a profitable one, too. It is estimated to gross over $180,000/day. App biz rocks!
If Your Audience Smile, You Win – Learn How from Coca-cola
Coca-Cola installed the so-called Happiness Machine to dispense Coca-cola and other surprises, as well. Sharing the goodness always works.
Everything is Awesome: Epic Brand Storytelling Lessons from The LEGO Movie
The bricks. The characters. The adventure. Everything is awesome. The LEGO Movie takes brand storytelling to a whole new level.
It’s Smarter to Travel in Groups. Here is Why.
De Lijn, a Belgian public trasportation company, persuades people to travel by bus using these funny commercials. Watch this and giggle away!
Why Every Pro Photographer Should Go to Bhutan. Simply Stunning.
Pro photographer Scott A. Woodward travels to Bhutan to test the all new Nikon D4S. Nice camera, but the object itself, Bhutan, is beautiful.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Here is How Air New Zealand Rocks Social Media. Watch and Learn.
Air New Zealand is New Zealand’s most popular brand in social media. How did they do it? Here is the hint for you: Videos.
4 Modern Innovative Branding Commercials That Worked Like Magic
The following 4 branding tactics worked wonders for the companies that used them. Use these offbeat and innovative marketing strategies for your own startup
What Does It Feels Like Driving a VW Beetle Underwater?
Volkswagen transforms a VW Beetle Convertible into a – read this carefully – fully functional vehicle and shark cage. Want!
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…