The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
Honda Motor Company — 60 Years of Advertising
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
Amazing Trick Shots in McDonald’s GOL! FIFA World Cup 2014 Ad
Celebrating the upcoming FIFA World Cup 2014 in Brazil, McDonald’s launched a soccer game app GOL! with an amazing soccer trick shots commercial.
Dad to Neymar Jr.: Run Like You’re a Crazy Man Chasing Happiness
Did you know what is going on off-the-pitch, before the game starts? The battle of thoughts; the rituals; the music – the game has begun before the game.
What Would You Do to Win a Free Movie Ticket?
People are often willing to do the unthinkable to claim a freebie. Here is what people would do for claiming a free James Bond movie ticket.
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Most Explainer Videos Suck Big Time. Here is What They Ridiculously Forget to Do
Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer.
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
Business Blunders That Led to Billions for Some and Financial Ruin for Others
Did you know that Excite had a chance to buy Google ($60b annual earnings), the second richest brand on the planet, for $750k back in the 90’s? In fact, have you ever heard of Excite at all? Probably not, and that’s what makes this video so interesting.
Why Every Pro Photographer Should Go to Bhutan. Simply Stunning.
Pro photographer Scott A. Woodward travels to Bhutan to test the all new Nikon D4S. Nice camera, but the object itself, Bhutan, is beautiful.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Learn How to Be a Master in Business From McDonald’s Millionaire Ray Kroc
Ray Croc may just be the most successful entrepreneur of the 20th century. Two main qualities defined his success.
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
How Hay Day App Makes $180,000 a Day
Hay Day is a popular cross-platform mobile games app – and a profitable one, too. It is estimated to gross over $180,000/day. App biz rocks!
This Commercial Makes Me Want to Adopt a Puppy. So Touching.
Finally – a car commercial that is worth watching. The 2014 Chevy commercial features a story about a Golden Retriever named Maddie. Heartwarming.