The Best Table Tennis Commercial I’ve Ever Seen, Period.
Have you watched this cool table tennis commercial, officially launched by the International Table Tennis Federation (ITTF)? A great branding effort, IMO.
Forget The LEGO Movie – THIS is the Real LEGO Story
Here is the real story of LEGO in the form of a short animated movie, created to celebrate the 80th anniversary of The LEGO Group. Super. Awesome.
Augmented Reality Doraemon Sets on Glico Snack Boxes: Kawaii!
Japanese confectioner Glico has launched an augmented reality campaign to promote the upcoming Doraemon 3D movie. Cute!
What Has the Internet Done to you and your Business!?
Did you know that the big ideas you have in your brain can suddenly disappear because of the constant distraction of the Internet?
Here is How Epipheo Does Brand Storytelling. Watch and Learn.
Want to know how a video content studio promote itself? Just create a brand storytelling video. Here is one example from Epipheo Studio. Watch and learn.
Honda Motor Company — 60 Years of Advertising
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
GoPro: A New Spin on An Existing Product Made Nicholas Woodman a Billionaire in Under 7 Years!
Sometimes a billion-dollar idea is as easy as improving an existing product. That’s what GoPro’s Nic Woodman did to become a $3-billion company in less than 7 years!
The Simplest, Yet Smartest Solution for Finding a Parking Space. I Never Thought of That!
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.
Here is How Air New Zealand Rocks Social Media. Watch and Learn.
Air New Zealand is New Zealand’s most popular brand in social media. How did they do it? Here is the hint for you: Videos.
The Best Storytelling on Brand Storytelling
The CMA published a short explainer video that focuses on how creating awesome content can engage brands and audiences effectively. Fab-tastic video!
Arlene Dickinson Used the Art of Persuasion to LEAP Out of Poverty
Arlene Dickinson owns Venture Communications, one of the largest, wealthiest and most respected marketing firms in North America. Love and desire to to better made her go from abject poverty, to a multi-millionaire in less than a decade.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
Burger King Raising IRS Eyebrows With Proposed “Inversion” Merger With Canadian-Owned Tim Hortons
Fast-food giant Burger King planning to exploit “Corporate Tax Inversion” strategy by merging with Canadian donut and coffee icon Tim Hortons, to save millions in American taxes.
Learn How Fred Deluca Has Made Subway Restaurants the Biggest Franchise on the Planet
Fred Deluca, founder and CEO of Subway Restaurants has built his company into the largest and most successful fast-food franchise on the planet. This is mostly due to the unique service he gives to his franchisees.
Learn How to Be a Master in Business From McDonald’s Millionaire Ray Kroc
Ray Croc may just be the most successful entrepreneur of the 20th century. Two main qualities defined his success.
