Are you interested in using ringless voicemail to help your business communicate with its audience, but you’re not sure where to begin? Here’s what you need to know to get started.
What is ringless voicemail?
Ringless voicemail drops let you share a message with your customers without them needing to ever pick up the phone. Unlike automated calls, ringless voicemails are delivered unobtrusively to a recipient’s phone without their phone ringing and interrupting their day. Instead, they get a notification and are then able to listen to the message at their own convenience.
This can translate to a much higher ROI, since recipients are far more likely to listen to a voicemail than they are to answer the phone from an unknown caller. If you have important messages that you want to ensure reach the maximum amount of customers, ringless voicemail is worth trying.
How do you create a ringless voicemail?
Another major benefit of ringless voicemails is the ease with which they can be made. All you need to make a ringless voicemail is some short copy and someone to speak it aloud.
That person could be a staff member, or you could hire a voice actor to record the message. You don’t even need recording equipment to do it, since most businesses let you call in and leave your voicemail over the phone.
When writing and recording your voicemail, be sure to keep the message short and personable, just like you would a normal voicemail. Some sources suggest that 30 seconds is the maximum length a voicemail should be, so think of your voicemail as a short radio ad and you’ll be on the right track.
Once you’ve created your voicemail, you can schedule it to be sent to all of your list immediately, or parcel at who gets the message based on time zone.
Is ringless voicemail TCPA compliant?
Any company that performs some of its business over the phone must operate within certain regulations if they want to avoid hefty fines. The Telephone Consumer Protection Act governs much of this activity, and since ringless voicemail relies on telephonic technology, you should know how compliant a voicemail drop is with these rules.
If you aren’t sure if your use qualifies as legal, find a company who clearly spells out which businesses they work with. They’ll be able to help you understand how to follow protocol with your ringless voicemail drop, whether you’re using the service as a public utility or conducting market research calls.
How much do ringless voicemail drops cost?
As is the case with a lot of marketing campaigns, ringless voicemail is typically priced based on volume. Some companies also offer wholesale prices and unlimited packages if your company frequently sends out ringless voicemail, such as a private physician’s office that uses the service for appointment reminders.
That being said, many companies also offer competitive pricing for small businesses who may not have the means or need to send out high volume campaigns. It all depends on what you are looking to do with the service and how large your list is. So it’s a good idea to reach out to the company you’d like to have handle your voicemail drops to get the clearest picture about pricing.
Getting started with ringless voicemail is a great way to improve your business’ efficiency. Rather than have an individual or team of call agents handle relaying information to your customers, you can instead deliver your message in one fell swoop.
With a simple way to create messages and ROI that rivals traditional phone calls, it’s definitely a good idea to explore what ringless voicemail can do for your business.
