As winter dies down, it’s time to start getting your spring marketing campaign ready, capitalizing on Easter, Victoria Day and Mother’s Day. The key to success in any business is visibility and the best way to achieve visibility is with a marketing campaign that combines a variety of activities and channels, which reaches far and resonates with your demographics.
In order to pull that off successfully, especially in you’re a small business here in Canada, is to start planning early. Here are a few tips and ideas to get your spring marketing campaign kicked off right.
Get your branding in shape
Firstly, before you endeavour to sink money into advertising, look at what you already have – you have a name and you have a logo. Before anything else, that’s your brand, the most easily identifiable part of your business, and you need to figure out how to get that out in the world.
The easiest way to do this is by giving away promotional products, and perhaps the best promotional product to give away is a printed shirt. This isn’t an especially arduous or expensive campaign to set up – just contact Printscanada.com about ordering screen printed shirts, and they’ll work with you to get the absolute best quality shirts for your budget.
The reason a good marketing campaign starts with a promotional shirt is that it’s cheap and it uses pre-existing creativity – i.e. the logo – to get your business’ name out there, while simultaneously strengthening the loyalty of existing customers. Everyone likes getting free things, especially clothing
The ingenious thing about giving away branded shirts is that, especially as the spring ushers in warmer weather, you’ll have a bunch of people walking around flaunting your logo, effectively doing the marketing legwork for you. It gets your name and design in people’s minds and generates good will among those who received the shirt: win, win.
Reach out to netizens
In order to reach netizens – that is, users of the internet – you would do well to couple your promotional t-shirt campaign with online advertisements. These advertisements don’t need to be complicated or over-produced, and in fact can merely be there to reinforce the promotional shirts; if your entire online presence on social media is centered on a t-shirt giveaway, for example, you’ve effectively done the work of an advertisement, giving your brand online visibility, while also bolstering your physical marketing campaign.
It’s a shrewd move that is sure to pay off with any demographic that likes winning things – which is to say every demographic.
Takeaway
You don’t need to spend a lot of money on TV spots, transit ads and experiential campaigns. With a bit of forethought, and an arsenal of methods both old and new, you’ll be able to reach far, create positive brand association and do it all while making a wide return on investment.
There are as many studies out there about the effectiveness of branded products as there are about the effectiveness of social media campaigns, but it takes an astute businessperson to know that combining them is the way to maximize results.
