This is a quick video, primarily for new business owners, that will help you develop a free marketing plan to get the word out about your business.
https://www.youtube.com/watch?v=cPY8NJdJWLY
The one thing I would caution is that free publicity isn’t necessarily easier than most of you would think. This is particularly true when it comes to starting a fresh business without having any firmly-established contacts in the press (online or off).
As with anything that’s worth getting, you should definitely expect to hear a lot of “No’s” and perhaps brush up on your ability to deal with and counter those “No’s”.
Free publicity is much different than paid press; where you can buy your way into almost any publication, podcost, vlog, television or radio show. Expect to spend some time getting your press release or shoutout accepted.
Other than that, this 3 year old video is a perfect primer if you’re in the conceptualizing process, or looking to generate some “free” sales for your biz.
