Soichiro Honda suffered great adversity while developing what is now the 5th largest automotive manufacturer on the planet.
Here’s an interesting video that shows the type of advertising they’ve used to build their brand over the years (there are several recognizable celebrities that have promoted Honda vehicles over the last half plus century):
I found it interesting to watch the difference in advertising from one continent to the next.
Apparently North America is all about sex and pretty girls… At least Honda seems to think so. The brits seem to like lots of comedy in their advertising. As an American, I have to admit that their advertising preferences don’t have much of an impact on me personally.
