You can’t be an entrepreneur without studying marketing and philanthropy first.
Philanthropy being one of the most underused implements in most entrepreneur’s toolboxes:
The most interesting thing Brett talks about in the video is about reversing the conventions often associated with when a business owner should implement philanthropy into their marketing plan — budgeting for, and using it from day one.
You can tell the host is sort of close-minded about the definition of philanthropy; thinking merely in terms of giving back when you’ve achieved success and want to show your gratitude to the public (or are looking for a tax write off!)
Here’s how philanthropy’s defined in the Webster’s Dictionary:
The practice of giving money and time to help make life better for other people.
Brett cleverly points out that you can start building relationships and enriching people’s lives at anytime, in order to help to move your business forward.
Although there’s a lot more to Brett’s vision, he’s basically saying to strive to make the lives of all people involved in and around your business better, to build a strong foundation, rather than giving something back after the fact.
Perhaps there’s a karmic element to his thinking too; though he doesn’t mention that in the video.
Share your thoughts…
