At first glance you might think this is some really risky advertising. Perhaps even sexist.
Check it out:
I have one question for everyone:
Is it safe to say that the folks at iwebsafe.com are targeting men in this commercial?
If you said “YES” to that question, let me put a different spin on it for you…
I think they’re effectively targeting men and women. Yes, having Tori Black (the dream of millions of porn-watching males all over the world) promo your product is a smart way to get guys interested; at least enough to watch the commercial in it’s entirety.
No argument there. Put a porn actress on the screen and men will definitely watch.
But…
How many people (women included) have lost a hard-drive due to a computer virus, or been forced to reinstall their operating system because of something either they or someone else (friend, family, other) inherited while surfing the web? Worse, how many have been driven into debt due to their identity being stolen by online data hackers?
What are porn and torrent sites known for?
Incessant popups, along with viruses and data stealing malware infiltrating the data on your PC, all happening undetected in the background.
Right?
So maybe the folks at iwebsafe aren’t just using sex to sell their service, but rather using the known consequences of viewing sex online to target both men and women. They’ve made a clever commercial that appears to be targeting a specific demographic (ie., males), yet the underlying psychological trigger being dealt (i.e., porn sites wreck your computer) is reaching out to everyone who’s ever experienced computer problems resulting from unsafe browsing activities.
Share your thoughts!
