How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
Can Anyone Build a Brand Using YouTube as the Foundation of Their Marketing Plan?
Mike Chang is arguably the most successful fitness guru on YouTube today. Closing in on 3 million subscribers and nearly 400 million views. Learn how he started and where he is today.
Matthew McConaughey Faces Off With a Live Bull (and Loses) to Increase Lincoln MKC Sales
This commercial is a genius move from Lincoln. Since soccer moms are their obvious targets for the MKC, it’s not shocking that Matthew McConaughey and his “McConaissance” is being used as their star endorser. Not to mention the entire premise of the commercial has a dual appeal to the “male matador” that exists in all men.