Local SME Branding: 5 Ways to Simultaneously Give Back and Market Your Business
Branding any business is a tough gig. Branding a local small or medium-size business is tougher than it’s ever been,…
Matthew McConaughey Faces Off With a Live Bull (and Loses) to Increase Lincoln MKC Sales
This commercial is a genius move from Lincoln. Since soccer moms are their obvious targets for the MKC, it’s not shocking that Matthew McConaughey and his “McConaissance” is being used as their star endorser. Not to mention the entire premise of the commercial has a dual appeal to the “male matador” that exists in all men.
Clear Proof That Email Still Surpasses Social for Online Marketing
It might seem like the days of using email to promote your brand is long past dead in the wake of social media. However, the following study shows that email still has 4 times the potential reach over the biggest social media providers.
You Would Want Someone to Do THIS for Your Business Brand
Minecraft’s Steve visits Walmart – but it’s unofficial. Wow. You know your brand is popular when someone is doing that for your brand.
Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Branding Your Business: How to Get Free Publicity for Your Business
Free publicity is a bootstrapper’s dream. It’s also a tool that established businesses should use to maximize profits while minimizing expenses.
Mercedes Benz Makes Unheralded Marketing Move to Gain New Customer Base
Mercedes’ new CLA offers entrepreneurs and people working in business the chance to bump up their image without spending $200 grand.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Can Anyone Build a Brand Using YouTube as the Foundation of Their Marketing Plan?
Mike Chang is arguably the most successful fitness guru on YouTube today. Closing in on 3 million subscribers and nearly 400 million views. Learn how he started and where he is today.
Listen to ‘Honest Company’ Founder, Jessica Alba’s Advice for Female Entrepreneurs
Jessica Alba is more than just a pretty face. She’s the cofounder of an innovative childcare and wellness brand called the Honest Company. Listen as she gives great advice for aspiring female entrepreneurs.
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
Could This be the Best Auto Industry Commercial Ever Made?
This may just be the most heartfelt endorsement for the future of the American auto industry ever to be released.
5 Video Advertising Tips From Expert Online Filmmaker Adam Lisagor
Today’s post comes from video commercial creation expert Adam Lisagor, also known as the Martin Scorsese of online video advertising.
Proctor & Gamble: “It’s Okay If You Run Like a Girl”
Can you think of a way to use Proctor & Gamble’s latest advertising approach in your next marketing efforts?
Use Cliché Marketing to Humanize Your Brand
Consumers are sick and tired of watching the same old tame and cheesy product ads. Check out this video, showing three companies who’ve went way over the top in an effort to increase their reach and find new clients (WARNING: #3 is really disturbing!)