Should Your Business Use Video for Customer Service?
If you scroll through social media, chances are you’ll see videos with seconds of scrolling. And like most businesses today,…
The Power of Influencers: How Social Media is Transforming the Beauty Industry
In recent years, the beauty industry has witnessed a profound transformation, driven in large part by the rise of social…
Types of Retargeting and How They Work
Overtime, retargeting has proven to be a core marketing strategy with immense potential to improve brand awareness and increase sales.…
SMB Marketing: Adapt With the Times or Fall Through the Cracks!
An effective marketing plan for SMB success involves both offline and online marketing to be most effective.
Modern Marketing Strategies in a Highly Competitive Market
Marketing has changed significantly in recent years. In today’s highly competitive market, businesses must work harder to attract and retain…
Influencer Partnerships: Weighing the Pros and Cons for Your Brand’s Success
In today’s digital age, influencer marketing has become a powerful tool for brands looking to expand their reach, increase engagement,…
Digital Marketing Trends for 2015: Rand Fishkin of Moz Shares his Insights
Rand Fishkin answers some tough questions gracefully, and his answers can guide you through 2015 with the right digital marketing plans.
3 Questions Local SMEs Need to Ask Before Jumping Into Adwords Advertising
To be successful, you must be able to confidently answer these following 3 questions before delving into the wild, wild world of Adwords advertising.
3 Proven Techniques to Drive Event Engagement with Social Media
If you are involved in event planning, you know that planning the event is only half of the job. Of…
Marketing in the Attention Economy: Winning Customers in 8 Seconds or Less
In today’s digital landscape, attention has become one of the most valuable and scarce resources. Consumers are constantly bombarded with…
5-Step Guide For Creating Content That Gets Traffic, Social Shares, And Higher Ranking
Who wants higher rankings, more social shares, and more targeted traffic!? We all do! Business would be so much better…
3 Essentials to Grasp if You’re Planning on Doing Your Own PR
It is important to find efficient ways of spreading the word about your business and the oxygen of publicity usually…
Retail SMB Owners: Community Education is Your Responsibility!
Signs and slogans just don’t cut it anymore when it comes to creating buy local marketing campaigns. SMB owners can’t rely on government to help, nor can they rely on the same “Keep it in the community” mantras of 10 years ago…
3 Big Ways a Virtual Receptionist Helps You in Your Brand Building Endeavors
In the era we’re all living and doing business in, flexibility and round-the-clock service is paramount to any business’s success.…
Three Things to Remember About Video Production for Businesses
In business, you need to be precise. Your advertising and brand message need to be crystal clear. You need to…