Playing Your Cards Right: 4 Effective Tactics to Get the Word out When Launching a New Product
Launching something new is tougher than it once was. You once issued a few press releases, talked to some focus…
Digital Marketing and Local Business Needs
The lot of a small business owner has rarely been more complicated than it is right now. For generations, small…
10 Simple Ways to Market Your Small Business
Read this over and choose just one of the marketing strategies listed to market your new or existing small business.
3 Unique Advertising Methods
No matter what industry your business belongs to, having a competitive edge when it comes to advertising is a must.…
The Best Printed Marketing Materials For Expanding Your Business
Print design is far from dead. In fact, it’s the lifeblood of any successful marketing campaign for one reason: print…
How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…
Winning Event Marketing Campaign: How to Delight your Audience’s Five Senses (Infographic)
Your brand is not always about quality; more often than not, branding is all about perception. That’s why gearing your…
Should Your Business Use Video for Customer Service?
If you scroll through social media, chances are you’ll see videos with seconds of scrolling. And like most businesses today,…
Retail SMB Owners: Community Education is Your Responsibility!
Signs and slogans just don’t cut it anymore when it comes to creating buy local marketing campaigns. SMB owners can’t rely on government to help, nor can they rely on the same “Keep it in the community” mantras of 10 years ago…
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
3 Proven Techniques to Drive Event Engagement with Social Media
If you are involved in event planning, you know that planning the event is only half of the job. Of…
A Step-by-Step Guide for Sending Cold Emails to Get Clients (Spoiler Alert!)
Editor’s note: While I use different ways to do cold emailing, but doing about 10 percent of what Alex is…
3 Ways Digital Marketing Can Boost Business for SMEs
For the uninitiated, digital marketing can be an instantly off-putting term, and many SMEs assume it’s something they can do…
SEO Strategies your Business should Consider Implementing
SEO, or ‘Search Engine Optimization’ is crucial for people and businesses who are serious about being noticed by search engines;…
5 Ways to Boost Your Digital Marketing Career
Digital marketing is becoming the most popular and imperative marketing method, though traditional marketing approaches like signage and printed flyers…