The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
If Your Audience Smile, You Win – Learn How from Coca-cola
Coca-Cola installed the so-called Happiness Machine to dispense Coca-cola and other surprises, as well. Sharing the goodness always works.
The Ad that Changes Everything, Forever: 1984 Apple Mac Ad
THIS epic ad introduces Apple Macintosh to the world for the first time in 1984; the innovation that changes life forever.
It’s Smarter to Travel in Groups. Here is Why.
De Lijn, a Belgian public trasportation company, persuades people to travel by bus using these funny commercials. Watch this and giggle away!
Arlene Dickinson Used the Art of Persuasion to LEAP Out of Poverty
Arlene Dickinson owns Venture Communications, one of the largest, wealthiest and most respected marketing firms in North America. Love and desire to to better made her go from abject poverty, to a multi-millionaire in less than a decade.
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
Sherilyn Lim was Used to Be Bullied. Today She is a Pro Female MMA Fighter
Sherilyn Lim used to be picked on for being chubby. Today, she is a professional female Mixed Martial Arts (MMA) fighter. Inspirational.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
The Best Table Tennis Commercial I’ve Ever Seen, Period.
Have you watched this cool table tennis commercial, officially launched by the International Table Tennis Federation (ITTF)? A great branding effort, IMO.
Logo Design: How to Become a Branding Superstar
There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend…
Neymar Jr. vs. Ken Block: Who Wins?
Castrol Footkhana commercial features Gymkhana legend Ken Block versus Brazilian footballer Neymar Jr. Who wins?
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
Why Engineering Toys for Girls are Cool: GoldieBlox Rules!
Want a biz idea? Here is an idea: Starting an niche toy business serving young girls market. GoldieBlox has done it with their engineering toys for girls.
Can Anyone Build a Brand Using YouTube as the Foundation of Their Marketing Plan?
Mike Chang is arguably the most successful fitness guru on YouTube today. Closing in on 3 million subscribers and nearly 400 million views. Learn how he started and where he is today.