#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
WestJet Christmas Miracle: Why It Inspires People (and Haters, Too)
WestJet, the Canadian airline, has done it again: After an ultra-successful marketing campaign in 2013 with its Christmas Miracle surprises, they are on it again in 2014.
Cinematic Firefox ‘Commercial’ – #ChooseIndependent
It’s been 10 years since Firefox’ inception in the web world. It’s quite a feat and in the celebration of a decade of free and open web, Firefox launch this cinematic video
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Business Blunders That Led to Billions for Some and Financial Ruin for Others
Did you know that Excite had a chance to buy Google ($60b annual earnings), the second richest brand on the planet, for $750k back in the 90’s? In fact, have you ever heard of Excite at all? Probably not, and that’s what makes this video so interesting.
Meet Ashton Kutcher, Lenovo Product Engineer
Meet Ashton Kutcher, Lenovo’s product engineer. He talks with entrepreneurs for feedback on the upcoming Lenovo Yoga tablet.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
Learn What Jack Ma of Alibaba is Doing for US Small Business Owners
What a story this company’s had, starting from modest roots in Ma’s San Fran apartment in 1998 when the Alibaba Online marketplace was released — to raising $25 million in funding just a year later. Now, co-founder and current Executive Chair, Jack Ma wants to pay it forward by helping small businesses realize their own dreams.
This Galaxy Note 4 Commercial is Making Fun of Apple iPhone 6: Nice Trolling, Samsung!
Competitors know how to hijack and troll the launch of Apple iPhone 6. One of those is Samsung, in their latest Galaxy Note 4 commercial. Good trolling.
Most Explainer Videos Suck Big Time. Here is What They Ridiculously Forget to Do
Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer.
Learn How to Be a Master in Business From McDonald’s Millionaire Ray Kroc
Ray Croc may just be the most successful entrepreneur of the 20th century. Two main qualities defined his success.
Learn How Fred Deluca Has Made Subway Restaurants the Biggest Franchise on the Planet
Fred Deluca, founder and CEO of Subway Restaurants has built his company into the largest and most successful fast-food franchise on the planet. This is mostly due to the unique service he gives to his franchisees.
Burger King Raising IRS Eyebrows With Proposed “Inversion” Merger With Canadian-Owned Tim Hortons
Fast-food giant Burger King planning to exploit “Corporate Tax Inversion” strategy by merging with Canadian donut and coffee icon Tim Hortons, to save millions in American taxes.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
Arlene Dickinson Used the Art of Persuasion to LEAP Out of Poverty
Arlene Dickinson owns Venture Communications, one of the largest, wealthiest and most respected marketing firms in North America. Love and desire to to better made her go from abject poverty, to a multi-millionaire in less than a decade.
