Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
Building a Strong Brand: Strategies for Creating an Authentic and Memorable Business Identity
In today’s competitive business landscape, a strong brand is essential for long-term success. A well-defined and well-managed brand can differentiate…
How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…
Evolve or Die: How to Adapt Your Brand to a New Era in Consumer Businesses
Whether for better or worse, coronavirus and the resulting global lockdowns have sparked a new era in consumer businesses, with…
10 Worst Business Decisions of All Time
Many people consider the creation of Netflix to be one of the best business decisions of the last 15 years.…
How to Attract Younger Generations to Your Brand
Every brand has a target demographic that they focus on to bring in customers best-suited to their products/services and this…
Here’s Why You Need a Catchy Business Name
Businesses, like the products or services they sell, need to get noticed by customers if they’re going to be popular…
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…
Launching Your New Brand: 6 Online Marketing Tricks To Get You Started
Whether you are launching your new brand or redesigning your online strategy, there are a lot of different tips and…
Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
Here’s How Kylie Jenner Builds Herself a Billion-Dollar Empire Using Personal Branding (Infographic)
Starting a business can be extremely stressful, as the odds of surviving the early stages and growing it into a…
Music In Adverts: Consistency Isn’t Always King
From writing a slogan to choosing where to place your adverts, there are countless key decisions to be made when…
