Building a Strong Brand: Strategies for Creating an Authentic and Memorable Business Identity
In today’s competitive business landscape, a strong brand is essential for long-term success. A well-defined and well-managed brand can differentiate…
Winning the Hearts of Gen Z: Crafting Authentic Brand Stories for the New Generation
The emergence of Generation Z (Gen Z) as a significant consumer demographic has brought about a shift in marketing strategies.…
DIY or Outsource? Actionable advice from The Business Sergeant
Get it done, or get the right it done? Learn and take on a new skill, or farm it out…
How to Skyrocket Your Email Open Rate!
Email marketing is one of the most popular marketing tactics of this era. It is free to get started and…
Tips for Boosting Your Domain Authority
With the 21st century well underway, fewer and fewer businesses are operating solely as brick and mortar stores. In this…
Upcoming Trends in Business for 2020
Whether you like it or not, we’re approaching the year 2020. There are challenges (e.g., the looming recession) ahead, but…
5 Key Benefits to Hiring a Web Designer
Handing over your web design duties to a professional gives you access to experience and makes your life easier. You…
Launching Your New Brand: 6 Online Marketing Tricks To Get You Started
Whether you are launching your new brand or redesigning your online strategy, there are a lot of different tips and…
The Death of Written Content: 74% of Online Traffic Will be Video by 2017
Not long after it killed Blockbuster, it seems video content may soon do the same to written content online. Soon, over 3/4 of all Internet traffic will be strictly video. Time for marketers to retire their keyboards and by a new GoPro camera!
Here’s Why You’re Still Broke as a Joke (and Might Always be)
Just as the title suggests: Here are several reasons why you’re still broke and may well always will be until you make some serious life changes.
6 Interview Questions That Identify a Candidate’s Emotional Intelligence
These 6 interview questions can be used by recruiters to determine an interviewee’s level of emotional intelligence.
Three Things to Remember About Video Production for Businesses
In business, you need to be precise. Your advertising and brand message need to be crystal clear. You need to…
4 Ways to Increase Revenue for Your Clothing Business
The retail clothing market, just like most mainstream industries, is extremely competitive. Aspiring entrepreneurs, as well as experienced business owners,…
How to Leverage Your MBA to Grow Your Business
If you’re already running a business, you may wonder whether you really need an MBA. But earning an MBA while…
What PPE Essentials Should You Provide Employees During a Pandemic?
It’s safe to say that over the past 12 months business owners have had to quickly react and adapt to…