With any video marketing campaign, one of the main aims is to get as many people to see the video as possible and make the message it is trying to address clear. Ideally, after watching the video, your potential customers will want to take some kind of action, be it find out more information about your company, make a purchase or visit a website.
The guys at Website Builder, a UK-based website builder comparison site, can help you to work out the best way to make a successful marketing video, and explains how the use of video marketing is on the rise. Some of the key success secrets can be found below:
1. Make a story
No one likes advertising where someone is telling you to buy something, there is too much of that already on the internet. Instead, the video should tell a story, concentrating on the value that is given to the customers. A good marketing tip is to find out your customers’ needs and wants, than then base the video around this, utilising videos emotive power.
2. Make the start count
Research suggests that a lot of people who watch videos on the internet only give it around 10 seconds of their time or even less. So, you should really make those first 10 seconds count and make it short and to the point. If possible, you should also try and entice watchers into viewing the rest of the video by asking questions and providing valuable content.
3. SEO
Even when using videos, SEO is important, and there are plenty of things that you can do to help your video get seen easier. You should enable embedding on your video, and add a valuable description. The description will make sure that Google knows what the video is about and makes sure that it appears in relevant searches. Also, make sure relevant tags are used as Google will use these to help you rank.
4. Keep it light
People like being entertained, so a boring video will not stick in anyone’s mind. Research suggests that humour is a good route to go down when it comes to making a marketing video, and can help your video stand out from others that are just producing pure marketing material. A video is often more likely to be shared it is entertaining, so this is definitely something to take into consideration when creating some video content.
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