Hiring a professional translation company makes excellent business sense when you are expanding your services across other countries. The only stumbling block for most companies is the financial cost of doing this and so they often instead opt for cheap translation in some form or another.
Although this could make sense in the short term, it actually has the potential to provide a lot of issues (and damage) in the long term, which is why a professional translation company is always the better option, regardless of the extra costs they involve. In many cases getting what you pay for is certainly true, but with professional translation and business, this could not be any truer.
Here are just a few reasons a professional translation company offers a high level of quality:
1. Experts In Their Field
A professional translation company is exactly as it says, professional. They are absolute experts in their field which is highly beneficial when it relates to an area you know nothing about. When you are working with a company on global expansion, you need to trust that they know their stuff and the only way to do that is to hire professionals.
2. Areas Of Expertise
Every translator hired by a professional translation company will have specific areas of expertise within the linguistics they have studied. They will have industry knowledge, so you don’t just get their translation knowledge, you get their cultural knowledge and knowledge of the industry you are in, within the area you want to expand into. So you don’t just get high quality linguistic services, you also get additional areas of expertise.
3. Localisation Rather Than A General Country Target
Translating a message in a basic, low quality way enables you to shout your message to a country in the native language. By doing this they may hear you, but they might not listen.
A professional translation company can help you localise your message so it appeals to the target market, rather than just translating any written words for you to apply as a general market message. Basically, they offer you a higher quality marketing strategy because they don’t just change the words, they localise your marketing as well.
4. Time And Money Saved
Translating product copy, website copy, email campaigns, legal documents (the list goes on) – all takes so much time. This is without even thinking about the overall campaign and applying it.
With that in mind, it makes complete business sense to work with a professional translation company who can save you endless hours by doing the work for you. This saves you money in two ways. It saves you the money in the hours you would have spent doing the work yourself. It also saves you money in the campaigns that may well flop because they are generalised rather than localised.
5. Complete Flexible Strategy
Your translation company will do whatever you need them to in the way of services. They will work with you to offer you a package based on your needs, and they will offer you flexibility with that to enable your campaign to adjust fluidly as the milestones, budget or other elements change. So you can feel assured that your translation needs are catered for, regardless of the project adjustments that are likely to happen with such a huge business expansion.
6. Business Communication Aid
As well as all of your written words, you may well need additional support when it comes to negotiations and business meetings with clients or customers in the target country. A professional translation can help you with this vital service which has to be done exactly right to ensure your company is represented properly. Just imagine an important business meeting with a client from overseas where the translator is slow, unprofessional, doesn’t translate accurately, or who doesn’t even turn up – it just doesn’t bear thinking about!
These are just some of the reasons a professional translation company offers high levels of quality. Invest more money now in the services of a professional company, to invest in your businesses future as a global player within your industry.
We at Brightlines Translation – Experts in Audio, Video, Website and Document Translation, offer a wide range of services and covering a massive selection of languages across the world.
