Check out this graphic, then keep reading to learn some of the insights I’ve managed to glean from it — which may just change your social marketing perspective for the coming months.
Recap:
- 728 million active daily users (now 864 according to Facebook’s newsroom)
- 95% of all Facebook users log in at least once a day
- Facebook users “Like” an average of 40 pages
- Companies ignore more than 70% of customer questions
- 75% of total impressions are gained within the first 30 minutes; don’t expect much after 2 hours
- American like an average of 70 brand pages (whoopity-whoop!)
- 54% of marketers have gained a new customer through Facebook
Some interesting insights, right?
So, we know that Facebook has metric crap-tons of users, read to pull their credit cards out at the drop of a hat and buy our stuff — NOT!
Yes, the social media site has become the bane of many marketers as of late, particularly since they went public.
But look closely with me at some of the stats above, which were gathered up in the middle of last year. I’m not going to pontificate about the possibilities surrounding “Likes” and such. As far as I’m concerned “Likes” are great for soccer moms and teeny-boppers who post pics of themselves and their family, or quirky pics and videos of people doing fun and/or ridiculous stuff.
Get over the “Likes” I say. Marketers are looking for impressions to their fanpages and landers, which help generate more leads and customers.
Companies ignore more than 70% of customer questions
What the heck’s up with this one? If you’re too busy to answer customer questions, even the most mundane, you’re doing it wrong! Hire someone to manage your comments, etc. I see comments being ignored all over the web on sites and social accounts, and to me this leaves a pretty clear message to customers — past, current, and “potential”.
If you don’t answer questions in the comments, how is anyone to believe you’ll answer the phone when they have an issue they need your help with. What if they don’t like your product and want to take advantage of your “risk free guarantee”? Will you simply ignore them cause you can?
75% of total impressions are gained within the first 30 minutes; don’t expect much after 2 hours
If you’ve spent much time on social media, you know it’s noisy as hell. You’ve got a limited amount of time before you’re drown out by millions of other marketers and followers. This isn’t a revelation, but more of a kick in the rear telling all of us that the content has to be relevant, engaging, and spot-on to get people’s attention.
54% of marketers have gained a new customer through Facebook
This is why we’re all using Facebook for customer engagement and marketing right? This figure isn’t likely to shrink anytime soon either. You just can’t toss a bunch of “acai berry” ads up, split-testing images and calls-to-action, and expect to make thousands overnight.
Many of the near billion users are now savvy to such things, they’re looking for product and service sellers with an actual face and a phone number circa 2015.
What do you think? Have I made a good case for using Facebook as a marketing platform?
Hit me up Zuckerberg. I’m you’re guy!
Main Image: “Facebook Press Conference: by Robert Scoble
