On social media marketing, many of us worship ‘reach’. “Wow! My FB post has reached 5,000 people” for example – and many people are so proud of the fact that their post has been read by so many people.
You see, there’s nothing wrong with getting plenty of reach for your posts, obviously; it’s a good thing that your effort for optimization works. However, focusing on reach too much and don’t convert those figure into something more important for your business, like client engagement, trust building, bringing in qualified leads/product sales and other real results, those stats mean nothing and just good stuffs to brag about to your clients, partners and friends.
Gary Vaynerchuk, the social media guy/entrepreneur/investor/speaker/author offers you his insights on how to balance metrics vs. real results (width vs. depth):
And here’s the quotable quote from his blog:
“The truth is, I’d rather have three people see my content and buy my stuff, than a hundred people see it and only one person buy it.”
Good point. Well said, Gary!
