You might be thinking this post is all about being big and imposing — think big or go home — sing from the rooftops so everyone can hear you.
Advertising like a Rhino is the way to go. Watch the video and you might be surprised what this guy has to say.
The advice given is simple to the point, yet there’s so many marketers who still feel like they have to dazzle people with details.
We all know that the human brain is limited in its capacity to process info, right?
If you’re a new marketer whose just entered the game, pay particular attention to this advice and do as the rhino would do. Just stomp em’ with one big crushing foot (or hoof).
Just because your budget is limited, doesn’t mean you have to jam every selling point into a single ad and call it a day. Instead create multiple ads with one main and a few simple supporting triggers.
Sure, you’ll save money on distribution costs just having that one ad crammed with details, but you’ll fail. Wanek is saying the same thing that all great copywriters would tell you: test, test, test!
Now for some entertainment. Check out this cuddly porcupine:
