In their continuous campaign against Shell’s arctic oil exploration, Greenpeace finally targets a third party: LEGO. But why?
LEGO has a partnership with Shell to display its logo in Shell-branded LEGO products, and Greenpeace thinks that it’s common sense to target LEGO so that the bricks company drops their partnership with Shell.
In order to do so, Greenpeace releases this video:
Hmm… a nice take on the arctic oil exploration issue, and I respect Greenpeace’s move to go up against Shell. But I don’t get it. Why target LEGO for this? Has LEGO participated in the oil exploration? No. Has LEGO partnered with Shell for the oil exploration? No.
Again, I don’t get it. How about you? What do you think of Greenpeace’s move?
