Oren Klaff has made over $400 million dollars through his career and authored a best selling book “Pitch Anything” that teaches people how to pitch ideas to anyone and be successful at it.
In this video, he describes how he would pitch a deal to anyone, regardless of their status:
https://www.youtube.com/watch?v=83dY73WCbQc
The three sources of status are (which most of us don’t have going into any meeting):
- Wealth
- Power
- Celebrity
Outline of Oren’s pitching technique — start to finish:
- Set a time constraint immediately.
- Articulate that you have an agenda and that you understand the buyer’s mindset.
(The above lets them know you’re a professional; not there to waste their time, and that you understand their (the buyer’s) mindset.)
- Ensure you’ve prepared your pitch in advance. Telling a story, eye-to-eye: communicating in a narrative-style, conversational format. No slides, or bullet-point-type presentations.
What do you think? Easier said than done?
