Social Metrics: How to Measure the Profitability of Your Social Media Efforts

Social Metrics: How to Measure the Profitability of Your Social Media Efforts

Most business owners find it difficult to accurately gauge the success of their social media marketing efforts.

Marcus Ho tells us how he and his team at Social Metric do things:

https://www.youtube.com/watch?v=SsDWeipwsj

Everything he says in the video is fairly simple in theory, right?

Of course putting it into practice is a whole different story!

One thing I really learned in this video is the true value of having an expert manage your social media marketing.

I’m not recommending Marcus Ho, or his company; I don’t have any experience with them.

Although with companies like “3M” and “Qatar Airways” under their belt, I’m sure Social Metric is pretty solid.

What do you think: Is it a smart idea to manage and measure your own social media campaigns, or should we leave things to the experts?

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