Are you thinking about jumping on the online advertising bandwagon? Are you also worried about the fact that there’s no real guarantee that you’ll get any ‘ROI’?
If you’re like most small business owners who haven’t yet used an online advertising platform, you’ve probably been turned off by all the horror stories told by countless people who’ve spent money and then had nothing to show for it in the end.
John Crestani from National Positions suggests using 3 of the most tried and true platforms first, to ensure you’re targeting the right customers:
https://www.youtube.com/watch?v=KJW8jUs1zcQ
Takeaways from the video:
- Don’t over-complicate things when starting to advertise your small business online.
- Stick to the Google “Adwords” platform and let them help you target the right audience for your service or product.
- Focus on Facebook for social media marketing before moving onto less proven, more risky platforms that don’t offer the same demographic targeting tools (i.e., age, location, interests, etc.)
