Looking for more fans and followers as a social media marketing strategy is so last season. Today, it’s all about engagement and having a meaningful conversation in the social media platforms of your choice.
While many people use Facebook to have that meaningful conversation, Twitter allows you to do that more effectively, at scale. Think of it like a cocktail party where people can have a little chit-chat and engage with many people.
Just ask Gary Vaynerchuk. He champions Twitter for offering value, having discussions and connecting with your audience. He has every reason for doing so: He’s engaging his Twitter followers, and his most recent vlogging series, #AskGaryVee is closely-linked to Twitter (his followers ask questions, and Gary Vee’s hand-picked several of them to answer.)
Here’s his quotable quote about Twitter:
“The internet’s cocktail party. Twitter is the place for listening, learning and conversing with your audience.”
Okay. Got it. So, how to make sure that you use Twitter in the right way to do all that? Gary Vee has the answer, and this time, the answer comes in the form of an infographic – check this out:
